Continuity orders, commonly known these days as “subscription boxes,” offer your customers an opportunity to sample a wide range of products each month, or at whatever intervals you/they choose. It takes a great product fulfillment and continuity order team to make sure those boxes get to their destinations on time.
Today’s shoppers have so many merchants they can choose between for anything from pet supplies to cosmetics that it can be overwhelming. Instead of screaming in their faces, win them over slowly with subscription boxes showcasing your most popular wares.
Customers Love Subscription Boxes!
If you could walk into your favorite store and grab a bunch of samples, would you take a chance on products you’d never been willing to try before? Most continuity order subscribers would heartily shout “YES!”
For these shoppers, a continuity order is more than just a series of boxes of random products, it’s an experience. It doesn’t matter as much what’s in the box, the unboxing can be just as interesting as the products. As long as the customer feels that the value is good and you’re comfortable with the return, anything goes (within reason, of course).
Many eCommerce retailers are relying on continuity orders to introduce their less popular items to an audience that may have never noticed those items before. Even if just five or ten percent of those subscribers go on to make that item a permanent part of their lives by refilling or replacing it regularly, you’ve managed to grow your revenue stream and reduce waste. Double win!