The deeper we go into the Age of the Internet, the harder it is to reach digital prospects that could be turned into leads. However, the old-fashioned mailbox is getting emptier all the time, giving direct mailing a distinct advantage.
Using Direct Mailing to Win More Customers
Many companies have given up on techniques like direct mailing in favor of highly trackable, but easily forgettable, email barrages.
What once would have been a gentle nudge in paper can turn into a massive digital spam campaign quickly. Instead of giving up the mailbox, your company should be looking into more ways to turn it into a treasure chest.
Does direct mailing work? Sure, it’s true that direct mailing can be complicated, and it can require a lot of time and effort, and ultimately, it’s not as easy to track (though you can track it) as digital mail. That’s where a 3rd party logistics company like Global Response 3PL comes in. We can help with your direct mail, including coupons, flyers, announcements and other lead generators.