Building the best eCommerce website can be a long process, especially if you’re offering many different products or only have time to work on your own store on the weekends.
It gets easy under these circumstances to forget the important stuff, like the right tools to help you better manage, track and plan for the future of your eCommerce empire.
Do you have all the right tools for your website?
Software Makes eCommerce Easier
The whole point of having access to software beyond your shopping cart and eCommerce shop is to make your eCommerce store—and indeed your entire supply chain—run smoother with less effort on your part.
Some of the most important tools track user interaction, others make it easier to interact with those same users. They may feel like investments that you can’t afford right now, but if they save you the time and guesswork, they may be far more valuable than you can imagine. You’d love to have an abundance of order fulfillment options, wouldn’t you?
Check out these three must-have tools for your eCommerce website:
- This tool has been around a while, but that’s because it’s incredibly useful. Knowing where your visitors are hovering, clicking and scrolling can give you an insight into their thinking. They may be confused by certain elements of your site, or really enjoy others and click on them like crazy. There are few other tools that can get you this must detailed information on the mousing habits of your shoppers.
- If you sell anything at all that might generate a question, you need a chat system for shoppers to use. It’s a quick way for them to pop in, ask about a purchase, then make it. It’s all about removing the friction to sales and LiveChat has the toolkit that it requires. Features include the ability to connect an agent to a shopper, canned responses, sales trackers, transcripts and even file sharing and a help ticket system.
- By now you’ve probably heard all the benefits of A/B testing, but have you been able to figure out how to do that yet? Optimizely makes it easy for you to A/B test different elements of your site, from button color to alternative copy on product descriptions. If it can be tested, you can figure out which option plays best with your audience and it also plays nice with other tools like Google Analytics and KISSmetrics.
It takes more than an eCommerce site to have an eCommerce business these days. The tracking, testing and customer service elements are vital, too. As you grow and incorporate a 3rd party logistics company into your greater plan, you’ll find that these same tools will help your business maintain its momentum until you meet your ultimate goals.